Usually wouldn't do this, but someone needs to go down there and send us some pics.
***** P R E S S R E L E A S E *****
MORTON’S THE STEAKHOUSE MAKES BEEFY COMMITMENT TO MAKE-A-WISH FOUNDATION
Proceeds from Morton’s $19.78 Prime Sirloin Burger
Help Make Wishes Come True
(Portland, Ore.) June 12, 2008 – To help commemorate its 30th year of operations, Morton’s The Steakhouse Portland is making an offer that everyone can sink their teeth into – Morton’s $19.78 prime sirloin burger that not only will satisfy the heartiest of appetites but help grant wishes to some deserving kids.
Every Sunday from July through September, Morton's guests will have a chance to indulge in the “Morton’s $19.78 Prime Sirloin Burger,” with five dollars of each hamburger and French fries entrée going to the Make-A-Wish Foundation.
“This is the burger that started it all,” said David Marsh, general manager of Morton’s in Portland.
Morton’s $19.78 prime sirloin burger isn't just any hamburger – it’s what led to Morton’s creation 30 years ago. When Morton's co-founders Klaus Fritsch and Arnie Morton first worked together at the Playboy Club, Fritsch made his signature hamburger and sent it out for Arnie Morton to taste. Morton proclaimed it the best hamburger he'd ever tasted. From that day, they started the business partnership that has become Morton's The Steakhouse. Now in its 30th year, Morton’s has 80 world-wide restaurants.
“It’s appropriate that we celebrate our anniversary with our signature dish – which is not currently available at Morton’s restaurants that don’t offer lunch,” said Marsh. “And what better way to give back to an organization that does so much for some very special children in our community? We’re pleased to be able to support Make-A-Wish in this way.”
As part of Morton’s “30 Wishes for 30 Years” campaign, the 80 Morton’s restaurants around the country have raised nearly $100,000 to help grant kids’ wishes.